Having a UX department or UX title does not mean you are practicing UX. To achieve an exemplary user experience, coordination must be achieved among multiple disciplines, including product management, development, marketing, content, customer service, graphic design, and interaction design. In other words, everyone is responsible for looking out for the user. Take users’ needs into account during every step of the product lifecycle, by keeping your users at the center of your design efforts.
An orchestrated approach across many disciplines and stakeholders must be achieved to create a truly effective user experience and for the company to thrive. For a product to be truly successful, user-centered design must complement (or even drive) business objectives.