I’m definitely doing this next time:

So during the presentation feel free to slap your hands together and say “This is the kind of feedback I’m looking for today!” Here are some suggestions for guiding questions:

  • Does this reflect your brand?
  • Does this reflect your users’ needs as we discussed in the research?
  • Does this reflect your current ad strategy?

Parking spaces are the most incorrectly valued urban asset. Want to get more people onto public transit? Simple. Stop making it so incredibly cheap to park a vehicle.

I’m definitely going to try this:

At the end of each regular user research session, I asked the participant to read a print out of content. I then asked them to underline things that made them feel more confident about the service in green, and things that made them feel less confident in red. At the end of the research day, I highlighted every underlined sentence with a matching colour. Once I’d done this for all the participants, we could easily see how the text made people feel. Darker green showed text that made people feel confident. Darker red showed text that made them feel less so.

There’s loads of good stuff in here, but I really like the idea of a ‘nomenclature audit’:

Every now and then, check your terms for clarity too. Make a list of the buttons and navigation links on your site to make sure they’re consistent. Some people call this a nomenclature audit. Here are some examples from Basecamp:

  • Log in
  • Sign up today
  • Sign in
  • Edit my identity
  • Edit your info
  • Settings
  • Sign out

Right away, you can see which ones are too similar. They’re using both “Log in” and “Sign in,” so I’d suggest cutting the “Log in” language to simplify. You can also see that they’re having a trouble deciding if the reader is “you” or “me.” I usually go with “you” to avoid the confusion, but you could also cut the pronouns and possessive adjectives.

The terms you choose are a style choice; it’s not about right and wrong. But you should be consistent and match the language your users relate to. If you call something “notifications” in one place, call them “notifications” everywhere. That will help you reduce cognitive load on your readers and save money on translations too.

I didn’t think I’d have to be making arguments about print versus Web in 2014 but print culture is so deeply embedded in our culture that the influence of visual / graphical design thinking is still clearly present in many webpage designs. What lies behind a lot of this is a philosophy of control. Organizations want to control their image, their message. They want to present to the world a face (homepage) that is beautiful. They want to brand themselves with visual markers. They believe they have a passive audience that is waiting patiently to consume messages from them. They secretly think they are a hip gallery and that waiting outside are eager customers bursting to get in and gaze at the majesty of the organization.

[Via Aled]